I’m a journalist who’s morphed into a brandwriter (it’s a bit like a copywriter) who’s hell-bent on eradicating vapid words from brand language. I’m combatting hackneyed phrases, formal tongues and obvious statements from my bunker in Cornwall. My superpowers are perspective, clarity, brevity…and an almost fanatical devotion to authenticity.
I’m a finder of written ‘voices’, a storyteller and message articulator; an idea-formulator, truth miner and master of concision. I love working on complex brands with a complicated story — that’s where my powers work best. Always on-brand, on-time and on-strategy, I change colour like the chameleon writing connoisseur that I am.
You have the right to express the way you think, speak and act in writing. But I believe you can’t write for the people you’re speaking to without speaking to the people you’re writing for. I’m known for asking the difficult questions and I turn the answers into eloquent copy, authentic messages and insightful brand blueprints.
I’m not here to ‘pretty things up’. I work backwards to bottom out your brand before writing any customer-facing copy. My job is to ask challenging questions to fast-track your evolution. Don’t call me if you’re not ready for that.
Blue Scribe is almost entirely me, but I do have a few collaborators who share my struggle. Read about some of my support crew below, or get in touch with Craig right here.
Craig Blackburn — relentless driver
"I’m smitten by rhythm — I never stop moving, thinking, creating."
Everyone has a tale to tell. Mine is one of Brazilian dance-fighting, surfing and print journalism across three continents. I wrote and edited copy for trade magazines and newspapers from 1995 to 2015. That’s when I asked 30 agencies if they’d pay for my work in a commercial setting. The majority said ‘yes,’ no-one said ‘no’ (a few offered me some work). I quit journalism the next day.
When I’m not interviewing, thinking or writing, I slide and glide on water, hang off the side of cliffs (with ropes, I’m not an idiot) and tell Dad jokes.
If I was quoting myself I’d say: “I’m smitten by rhythm — I never stop moving, thinking, creating. The one thing I could not live without is social interaction (the old fashioned kind). Questions are my allies. I love inspiring others, and, at 43, I can still do a cartwheel (just about).”
Hayley Spurway — audacious explorer
”Skid in sideways in a cloud of smoke…proclaiming: ‘What a Ride!’”
A gastronome, surfer, beach fanatic, and mum-of-three, Hayley has explored (and written about) every cranny of Cornwall – and a fair chunk of the South West – as a virtuoso of travel and tourism writing.
As well as copywriting for creative agencies, her well-travelled words light up the pages of national publications and websites, from The Guardian to Rough Guides and Coast magazine to BBC Countryfile.
Quoting Hunter S Thompson, she says: “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in sideways in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming ‘Wow! What a Ride!’”
Elliot Walker — adventurous strategist
“Always searching for the perfect wave”
Elliot has been working with words for over two decades, first as a newspaper journalist, then as an outdoor adventure magazine editor and travel content producer.
As an avid surfer and triathlete, Elliot uses his energy, enthusiasm and experience to connect clients to customers through inbound marketing techniques such as SEO, PR and strategic content marketing.
Whether it’s travelling, sporting challenges or writing, for this surfer and triathlete, it’s all about the journey: “In life and business we’re all taking little journeys. It’s my job to get from A to B as effectively as possible by taking small steps linked by an overall strategy. I work hard at planning; I’m always searching for the perfect wave.”