Jarrang / Tech
One of Jarrang's clients
Blue Scribe worked with Jarrang to create a stream of content for one of its clients in the IT industry to support a lead generation campaign.
Jarrang is a data-driven marketing agency (with offices in Cornwall and London) that helps businesses reach their goals by using targeted campaigns which convert customer data into sales.
A stream of valuable content
Working with one of Jarrang’s national clients, I created blogs, ebooks, landing pages and remarketing ads, as well as reworking sales emails to suit the voice of the other content. This work was done to a tight deadline (aren’t they always) and around a highly complex niche sector.
Making complex stuff simple
My challenge was to get my head around the sector (not an easy task in this case), then translate it for the end-reader. In this case the end-readers were managers within different departments (and within different customer sectors) in large organisations. Most importantly, all the content had to knit together and tick the usual boxes: be relevant, understandable; illustrate the benefits and encourage action.